Virtual tractors inspire Irish web show
JOANNE HUNT
Irish geeks’ appetite for networking is healthy, judging from attendance at Dublin Web Summit
It was standing room only at the Dublin Web Summit, as entrepreneurs and investors flirted with each other like it was 1999 again. The third web summit event in less than a year organised by serial web entrepreneur Paddy Cosgrave, it appears the Irish tech community’s appetite for networking is far from sated.
Kicking off with a burgers and beers BBQ lunch, it was a half-day for geeks to leave the safe confines of coding to mix and mingle in full 3D.
The speaker line-up was a cocktail of lessons, from those who are already making their tech millions, like online gaming company Zynga and display advertising newbie Struq, to elevator pitches from Irish start-ups tipped to be the next big thing.
Marcus Segal, chief operating officer of Zynga, the US social gaming company behind the CityVille and FarmVille games, was a star draw. An unknown four years ago, the company is now the world’s largest social game developer, with more than 250 million monthly players.
Originally made popular through Facebook but now, keen to avoid being a mere parasite on Mark Zuckerberg’s behemoth, Zynga is developing games for iPhone and Android devices, and is reported be in talks with Goldman Sachs to lead its initial public offering.
Arriving in Dublin the night before the summit, Segal heard from the group’s San Francisco headquarters that the company’s latest game Empires and Allies, launched just a week earlier, had crossed the five million players daily mark. “Not bad for a week’s work,” quipped Segal, before speaking at the event.
Summit attendees who wake in the dead of night with doubts that their business idea may actually be batty can look to Zynga for comfort. The company’s games, free to play, earn their keep by flogging “virtual” goods. With 44 million “farmers” playing its FarmVille game alone, the company sells gamers virtual animals, tractors and crops for their cyber farmyards.
So people are buying stuff from Zynga that doesn’t exist? At his company’s new Dublin office and with his tongue slightly in cheek, Segal says: “You can ask ‘is it real?’ but a real tractor is not 60 or 80 cents. [With Farmville] I can have the experience of owning a tractor and driving it around my farm without any of the headaches. I don’t have to keep it clean, I don’t have to put fuel in it and yet I can have this experience with my tractor – and it’s really a joy, a great escape.
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The voice-activated remote control of Irish tech start-up Amulet also attracted interest at the event. Designed for use with Windows Media Centre-powered TVs, company chief technology officer Eddy Carroll says Amulet's aim is to get its technology
They include truck and tractor pulls, steam engines, classic cars, remote control racers, draft horse pulls, model railroads, saw mills, vintage snowmobiles and crafts of all sorts. A new item this year is the Paris Super Power Pull,
The Paris Hobby Expo held at the Paris fairgrounds on the weekend offered visitors a taste of professional barbecuing, antique tractors, remote control cars and a flea market. And if that wasn't enough, there was a working steam-powered saw mill.
Other activities include tractor races, play in the corn, pocket pet show, needle in the haystack, remote control car soccer games and tractor races, roping, races, games and more. A cupcake walk for kids will also be held.
All colours can be produced, including infrared, which is widely used in remote control units on televisions. Over the years the brightness levels of LEDs have increased significantly – from the small red glow of the early bulbs used to indicate, say,
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