Apple Shares Are Cheap
&Nbsp; ) faithful at a developers' conference, and to say he had the ability to hold the crowd spellbound would be, well, accurate.Employing what had become known as his "reality distortion field," Jobs had the ability to convince people that all his ideas were great, and that things were going to turn out exactly as he said they would.
And 15 years on from his return to head up Apple and rescue it from its disastrous interlude under the leadership of John Sculley and Gil Amelio, we can see that reality has, in fact, bowed its head to the inevitable and done Steve's bidding.
A share tip
Another thing I remember from those exciting days, as well as a visit to Apple's famous HQ at 1 Infinite Loop, was getting a tip from an Apple tech guy -- not a technical tip, but a "Buy Apple stock" tip. He reckoned Apple had a great decade ahead of it, and how right he was -- the shares were around $5 back then, and they're more than $300 apiece now.
Naturally, I didn't follow his tip -- in the intervening years, I've carried on buying and using Apple computers, but I didn't buy the shares. Oh, well.
Anyway, with the shares having trounced the Nasdaq and soundly beaten just about any technological or investment benchmark you care to mention, am I really suggesting that they're still cheap?
Yep, I am.
Growing sales and profits
In the year to September 2010, Apple turned over $65 billion, which was 50% up on 2009's turnover of $43 billion, and that, in turn, was a third higher than the previous year's $32 billion. And unlike some competitors whose margins are quite thin, from that $65 billion, Apple took $27 billion in gross profit and a pretax profit of $18.5 billion.
How does Apple keep its margins high? Well, most Apple users will tell you it's done by making the best products, for which people will pay a premium. In fact, I'm typing these words on my MacBook Pro, which cost me more than twice the price of a PC laptop of similar specs. When I came to buy it, the thought of not buying a Mac just didn't enter my head, because I want my computers to just work, easily, sensibly, and reliably.
Will profits keep rising? Well, Apple's iPhones and iPads seem to be selling about as fast as they can make them, and Apple faces none of the problems that are confounding competitors such as Research In Motion and Nokia at the moment.
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In fact, I'm typing these words on my MacBook Pro, which cost me more than twice the price of a PC laptop of similar specs. When I came to buy it, the thought of not buying a Mac just didn't enter my head, because I want my computers to just work,
What a troll. by Charged327 (10 comments ) June 22, 2011 8:26 AM PDT WHY ARE YOU TYPING IN ALL CAPS? FAIL!!!! by dawagner1 (9 comments ) June 22, 2011 8:31 AM PDT For those stating the obvious that touch screens have been around for a long time.
By no June 22, 2011 at 6:27 pm Alabaster — I don't think so. I detect a whiff of Texas drawl to that typing. What great fiction though, eh? And his unparalleled fantasy life — what a gift from the Lord! Better than any sparkly stinkin' toothbruch.
Some have finally, gratefully, found full-time jobs, but not without a dose of wistfulness for lost time at home. Others have carved out at-home careers but found new family stresses. Still others continue to juggle job searches with daddy duties.
You should try getting your facts straight before typing your closed minded capatilistic BS. I can't wait till the day comes when you reliaze that our country is going in the totally wrong direction. Resulting in all the good jobs being ebolished and
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