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Bloomberg Targets CNBC in Ad Campaign

Bloomberg TV is launching its first advertising campaign, seeking to steal viewers away from cable business news leader CNBC. The campaign will be focused on the New York tri-state area (where most of the Wall St. power brokers live and work) and will feature both television and out-of-home spots.

Bloomberg TV’s Margaret Brennan was in the mediabistro.com offices yesterday for a Media Beat interview . Among other subjects, she talked about her place in the ad campaign:

The campaign features ads with slogans like, “Business news like your coffee: hot, strong, no sugar.” The effort is geographically centered on New York, New Jersey and Connecticut, with a major focus on financial institutions in Manhattan. Advertising will be placed in the Wall Street subway station and it will be wrapped around double-decker tour buses. The company has also worked with some restaurants in the city, which will tune their TVs to the Bloomberg station.

The ad campaign begins just as Bloomberg TV prepares to launch a new program July 12. Called “Risk Takers,” the program is a 30-minute documentary series focusing on entrepreneurs and business leaders that “have taken a gamble, faced down failure and revolutionized the way the world does business.” The first episode focuses on JetBlue founder David Neeleman.

Bloomberg Targets CNBC in Ad Campaign - TVNewser

Bloomberg TV launches its first advertising campaign, seeking to steal viewers away from CNBC cable business news leader. The campaign will focus on the New York Tri-State Area (where most of the brokers on Wall St. to live and work) and will feature television and out-of-home spots.

Bloomberg TV Margaret Brennan was in the office for an interview yesterday mediabistro.com Media Beat. Among other things, she talked about her place in the campaign:

The campaign includes ads with slogans like, new businesses, "such as coffee: hot, strong, no sugar."The effort is geographically centered on New York, New Jersey and Connecticut, with a major emphasis on financial institutions in Manhattan. Advertising will be placed in the Wall Street subway station and it will be wrapped around the double-decker bus. The company also worked with some restaurants in the city, which will tune their TVs to the Bloomberg station.

The campaign begins as Bloomberg TV is preparing to launch a new program July 12. Called “Risk Takers,” the program is a 30-minute documentary series focusing on entrepreneurs and business leaders that “have taken a gamble, faced down failure and revolutionized the way the world does business.” The first episode focuses on JetBlue founder David Neeleman.

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